Email-Geni.us provides you with powerful tools to manage and customize your HTML content. You can individualize every email by entering the recipient {first_name} and {last_name} in the HTML source, which will then insert the appropriate values in each email being sent. Your emails become personal between you and each recipient. You may also insert your own unsubscribe link in the format:
<a href='{unsubscribe_href}' >Unsubscribe here </a >
… which you can place anywhere in an email, formatted to your own requirements. The '{unsubscribe_href} element is treated like any other merge field (e.g. {first_name}) and replaced with the actual unsubscribe link for that mailing list. If Email-Geni.us does not find a user-inserted unsubscribe link in the above format, then it will simply append an unsubscribe link to the very bottom of the email.